Your 60 Second Speech
So here’s a situation for you. You’re shopping at the grocery store for company that’s visiting your house that night; you have a million things going through your head. Someone you haven’t seen in years says hello to you and asks how you are. The subject turns to what you’re doing for a living. What do you tell them? Do you fumble all over your words or do you paint them a perfect picture of your company? Wouldn’t it be great to always have the perfect response to the old question “So what does your company do?” This rehearsed response has been called many names, but my favorite has to be an “Elevator Speech”. It is an absolute must in business to have an elevator speech.
What this is exactly is not so much a speech, but a short, well rehearsed verbal description of what you do for a living. The purpose of it is to give the person you meet a great and accurate idea of what you do. It shouldn’t be too long, around 30 seconds or so. If it’s too long, the person will think they just walked into an infomercial and they may get annoyed. It should be short, catchy and most importantly, memorable. It’s at least as important as having business cards and in some ways even more effective. Let’s face it, how many hundreds of business cards do people get? They’re very important but they can be somewhat forgettable simply because of the sheer numbers we all encounter.
A good elevator speech is anything but forgettable. If you really work on designing a good one, you will be on that old acquaintance’s mind for the rest of the week. On top of having the body of the elevator speech well designed, make sure you have the answers to any obvious questions ready as well. Just brainstorm any quick questions that you think they will ask and keep them ready. An elevator speech is such a great tool for marketing your business because it works and best of all, it‘s free.
My name is Jason Grass and I am co-owner of K Grass Business Consulting. I have over seven years of administrative support experience. My marketing, communication and computer skills help me to assist my wife, Kimberly, in providing the best quality service to our clients. I am a New Hampshire Realtor and I have an MBA.
Jason Grass, MBA
K Grass Business Consulting
Newmarket, NH 03857
Phone: (603)292-5716
E-mail: jgrass@kgbusco.com
Website: http://www.kgbusco.com
Blog: http://www.kgbusco.wordpress.com
